The Inadequacy of Brushing Alone: Achieving #CompleteMouthProtection with Listerine Total Care

March 03, 2024


Maintaining optimal oral health goes beyond the conventional brushing routine. Extensive scientific research has revealed that brushing alone can only address 25% of oral hygiene needs. Alarming statistics from the National Survey on Oral Health in 2018 indicated high rates of dental caries and gum diseases among Filipinos. Periodontal disease, if left untreated, can lead to tooth loss, affecting 7.5% of adults aged 20 and above in the Philippines. To combat these issues, a comprehensive oral care routine becomes imperative.

Brushing is undoubtedly a fundamental aspect of oral care, yet it primarily targets tooth surfaces, leaving critical gaps in protection against various oral health problems. Studies indicate that a mere 25% of the mouth is effectively cleaned through brushing alone, emphasizing the need for a more holistic approach to oral hygiene.

Tess Villarico

In a recent event organized by Listerine Philippines, dental experts Dr. Tess Villarico and Dr. Ashita Bhatia underscored the significance of a complete oral care routine. Dr. Villarico emphasized that complementing brushing with flossing and using a mouthwash is essential for maintaining good oral health. While brushing cleans accessible tooth surfaces, flossing tackles areas between teeth, and a quality mouthwash provides antimicrobial action against specific bacteria, reinforcing fluoride exposure.

Listerine Total Care: A Game-Changer in Oral Hygiene

The event showcased Listerine Total Care as a crucial component in achieving #CompleteMouthProtection. Dr. Ashita Bhatia, Kenvue Asia-Pacific's associate director, demonstrated the product's germ-kill power through various experiments:

Plaque Detector

  • Plaque Detector Experiment: Revealed the presence of residual germs in the mouth after brushing.
  • Glo Germ Demo: Highlighted that traces of germs persist even after brushing, emphasizing the inadequacy of brushing alone.
  • Fluoride Protection Experiment: Showed Listerine's inclusion of fluoride to protect teeth from decay.
  • Germ Kill In Action: Demonstrated Listerine's effectiveness in eliminating 99.9% of germs.

Listerine's #CompleteMouthProtection Campaign


In response to these findings, Listerine has launched its #CompleteMouthProtection campaign, urging individuals to prioritize their oral health. Miggy Gamboa, marketing manager for Oral Care, emphasized the importance of completing the oral hygiene routine of brushing, flossing, and incorporating Listerine Total Care to achieve comprehensive protection against plaque, cavities, and gum problems.

Listerine Total Care stands as a testament to superior science, providing 24-hour germ defense when used twice a day. To promote oral health and encourage a complete oral care routine, Listerine Total Care is readily available in leading drugstores, supermarkets, and online platforms. For more information, visit the official Listerine Philippines Facebook page: https://www.facebook.com/ListerinePhilippines. Embrace #CompleteMouthProtection for a healthier, happier smile.